It's Already Tomorrow

We believe that the future lies at the intersection of digital and physical, and that emerging technologies like AI and Web 3 are key design materials for creating solutions that unlock value and drive innovation for tomorrow.

It's Already Tomorrow, 2023

Your Global Design Partner

With offices in both Asia and Europe our dedicated team of creatives provide design support throughout the entire design and development process.

Photo: Sparro Bag, 2014

Focus on Sustainability

From the very start of our journey, we've been firm believers that sustainability is the only way forward.

Photo: Honed Collaboration, 2011

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The Future is Human

Smart products, smart applications and smart cities are nothing without the people. Keep the human perspective in order to create a sustainable future.

Photo: Soma Carpet, 2014

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From Research to Reality

We use creative tools and design thinking to push the development forward and to visualize complex and abstract future applications.

Photo: Stockholm City Design Fiction, 2016

Your Global Design Partner

With offices in both Asia and Europe our dedicated team of creatives provide design support throughout the entire design and development process.

Photo: PAKT bag, 2018

Focus on Sustainability

From the very start of our journey, we've been firm believers that sustainability is the only way forward.

Photo: North Entrance, Shenzhen Furniture Fair, 2017

Your Global Design Partner

With offices in both Asia and Europe our dedicated team of creatives provide design support throughout the entire design and development process.

Photo: Architectural Line Aquarium, 2016

From Research to Reality

We use creative tools and design thinking to push the development forward and to visualize complex and abstract future applications.

Photo: Stockholm City Design Fiction, 2016

The Future is Human

Smart products, smart applications and smart cities are nothing without the people. Keep the human perspective in order to create a sustainable future.

Photo: Soma Carpet, 2014

Your Global Design Partner

With offices in both Asia and Europe our dedicated team of creatives provide design support throughout the entire design and development process.

Photo: Sparro Bag, 2014

Focus on Sustainability

From the very start of our journey, we've been firm believers that sustainability is the only way forward.

Photo: Honed Collaboration, 2011

The Future is Human

Smart products, smart applications and smart cities are nothing without the people. Keep the human perspective in order to create a sustainable future.

Photo: Doro Phone, 2015

We Believe the Future is Human

Already Tomorrow is an innovative product, research, and identity design consultancy, founded by industrial designers Katarina Ivarsson & Anna Karlsson in 2009. Our offices are located in Hong Kong, Singapore, and Stockholm. We are driven by our core values of curiosity, sustainability, and strategic creativity.

RESEARCH DESIGN

We visualise potential futures. Partnering with research institutes and industry leaders, we use design thinking to push development forward and to visualise complex and abstract future applications, always with people in focus.

We have developed our workshop methods and practices to create clear and communicative development processes that present tangible results for all stakeholders. Together with researchers and research institutes in Europe and Asia, we explore how digitalisation and new technologies can shape our world.

The projects cover topics such as creating devices for bodily awareness and wellness, wordless communication through mobile devices, personal safety through IoT and visualising advanced communication models. Focus is always on the user and how to cater to actual needs. The future is human.

EMERGING TECHNOLOGIES

Play Your Way to Product-Market Fit through Rapid Prototyping with Emerging Technologies. We firmly believe that the future of products and services lies at the intersection of digital and physical. We recognise that emerging technology fields like Generative AI, Blockchain, IoT, and Metaverse experiences are key drivers of innovation for what we create in the future.

However, we understand that every product and service ultimately needs to address human needs and desires. We view technology as a means to an end, not a goal in itself.

To validate our ideas, we let users play with new technologies as a way of exploring their use cases, surfacing UX flaws, and discovering actual value. This is an integral part of our rapid prototyping methodology, where we try out new concepts on actual users with the ultimate goal of unlocking value and driving innovation for tomorrow.

PRODUCT & PACKAGING DESIGN

We work within a wide range of products, from consumer electronics and soft-goods to innovative packaging solutions. By focusing sharply on the user experience, we help clients innovate and create new smart products and packaging solutions with a sensibility towards sustainability and the times we live in.

We are curious. We love the challenge of taking on different projects, whether they’d feature designing senior feature-phones or products with integrated plants and aquariums.

With a decade of experience in soft-goods design and manufacturing in South-East Asia, we can provide innovative, stylish and manufacturable designs and access to a great network of manufacturers. We see packaging as a natural part of a meaningful product experience, and often it is a part of the project scope.

IDENTITY & DIGITAL DESIGN

Our multicultural team has a global mindset with an urge to understand what drives us and where. Our team can add value from the earliest stages of formulating the soul of a new brand to managing corporate visual identities. We present tailored designs and strategies by seeing the bigger picture, but we also love digging into the details!

We take on digital applications such as websites, apps, corporate presentations and printed materials. Consistency and dynamics between different media and platforms have become crucial, and we can create and visualise the right content to convey the story online, offline and in print. We leverage our expertise in User Experience Design by working seamlessly with developers to achieve the best possible brand experience.

Meet the team

We employ a resourceful team of creatives with roots in Sweden, Poland, Italy, Hong Kong, China and Australia. We speak nine different languages. At least. Together we share years and years of experience from the design field in a wide variety of disciplines.

Projects

Smart products, smart applications and smart cities are nothing without the people. That is why we are strong believers in the need to keep the human perspective in order to create a sustainable future. Smart is Sustainable. Smart is about creating a world that we want and can continue living in.