Hop Lun has manufacturing facilities across southern Asia and China and the signage has to work in all locations, across languages and cultures, with a minimum of localisation. Adding to that, a majority of the workers have little or no reading skills, so an inclusive approach was an absolute necessity.

As a last-mile approach to branding, undergarment manufacturer Hop Lun took the opportunity to turn an overhaul of factory signage into a brand exercise and a way to create visual coherency between production facilities in several different countries.