Everyone knows the value of Scandinavian design and its principles like functionality as a driving force, minimalist beauty, social responsibility and more. Yet, how much can we absorb of those values through the filter of our personal background?
With our contemporary Scandinavian Design Village concept, we wanted to help the Shenzhen Furniture Exhibition (Ed. 2017) visitors embrace the real Scandinavian essence, experience it with fresh eyes and genuine curiosity. They could go through a stylized village composed by design product archetypes that have been reduced to their minimum core. Any element was as big as a little kid could perceive it, in order to really question yourself about the substance and not be fooled by the form that adult eyes tend to look at.
What really is a chair? What is table? What makes a house your home? It’s up to you to find out…